Shipping
Highlights
Resolution
4K (2160p)This Resolution is 4K UHD. The options include HD, Full HD, 4K UHD, 8K UHD.- HD
- Full HD
- 4K UHD
- 8K UHD
- 4X the pixels of Full HD
- Found on most modern TVs
- Lifelike images and graphics
Screen Size Class
77 inchesThis Screen Size Class is Extra Large. The options include Small, Mid, Large, Extra Large.- Small
- Mid
- Large
- Extra Large
- Theater-like, immersive experience
- Perfect for family rooms and home theaters
Display Type
OLEDThis Display Type is OLED. The options include LED, OLED.- LED
- OLED
- High color accuracy & perfect contrast
- Wide viewing angles
- Picture that's virtually blur-free
Smart Capable
YesThis Smart Capable is Smart. The options include Non-Smart, Smart.- Non-Smart
- Smart
- Connect directly to online content
- Get your favorites like Netflix, Disney+, Prime Video, Hulu, YouTube, and more.
Voice Assistant Built-in
Google AssistantThis Voice Assistant Built-in is Smart with Voice. The options include Smart with Voice.- Smart with Voice
- Voice control built-in
- Connect directly to online content by speaking commands, typically into the remote
- Smart with Voice
Key Specs
Display TypeOLEDResolution4K (2160p)Screen Size Class77 inchesHigh Dynamic Range (HDR)YesHigh Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby VisionOLED TechnologyStandard OLEDRefresh Rate120HzMotion Enhancement TechnologyXR Motion ClaritySmart PlatformGoogle TVFeatured Streaming ServicesNetflix, Prime Video, Disney+, YouTube, Apple TV+Number of HDMI Inputs (Total)4Works WithGoogle AssistantVoice Assistant Built-inGoogle Assistant
General
Product Name77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)BrandSonyModel NumberK77XR80SeriesBRAVIA 8Model Year2024ColorBlack
Dimensions
Product Height With Stand39.87 inchesProduct Width67.5 inchesProduct Depth With Stand16 inchesProduct Height Without Stand38.75 inchesProduct Depth Without Stand1.5 inchesProduct Weight With Stand74.9 poundsProduct Weight Without Stand71.2 poundsStand Depth16 inchesAdjustable Stand WidthYesMinimum Stand Width23.5 inchesMaximum Stand Width49.62 inches
Display
Display TypeOLEDResolution4K (2160p)Screen Size76.7 inchesScreen Size Class77 inchesHigh Dynamic Range (HDR)YesHigh Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby VisionPicture Quality Enhancement TechnologyCognitive Processor XROLED TechnologyStandard OLEDCurved ScreenNoRefresh Rate120HzMotion Enhancement TechnologyXR Motion ClarityClosed CaptioningYes
Features
Remote Control TypeVoice controlSmart CapableYesSmart PlatformGoogle TVFeatured Streaming ServicesNetflix, Prime Video, Disney+, YouTube, Apple TV+Screen MirroringYesScreen Mirroring TechnologyApple AirPlay 2, ChromecastIndoor Or Outdoor UseIndoorTV TunerDigital
Connectivity
Number of HDMI Inputs (Total)4Display Connector(s)4 x HDMI 2.1Network Connector(s)1 x LANAudio Only Outputs1 x Optical digital audioWireless ConnectivityWi-Fi, BluetoothHDMI Audio Return Channel (ARC)eARCRF Antenna InputYesNumber Of USB Port(s) (Total)2Bluetooth Version5.3
Compatibility
VESA Wall Mount Standard300mm x 300mmWorks WithGoogle AssistantVoice Assistant Built-inGoogle Assistant
Audio
Built-In SpeakersYesBuilt-in Speaker TypeFront firing, Side firingSurround Sound SupportedDolby Audio, Dolby Atmos
Power
ENERGY STAR CertifiedNoEPEAT QualifiedNoEstimated Annual Operating Cost72 United States dollarsEstimated Annual Electricity Use449 kilowatt hoursRechargeable Battery (Remote Control)NoBattery Size (Remote Control)AAANumber Of Batteries Required (Remote Control)2Battery Chemistry (Remote Control)Alkaline
Included
Wall Mount IncludedNoStand IncludedYes
Warranty
Manufacturer's Warranty - Parts1 yearManufacturer's Warranty - Labor1 year
Box Dimension
Height44.76 inchesWidth75.23 inchesDepth7.4 inchesCubicDimension24917.9815 inches
Other
UPC027242929937
The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Pure black OLED contrast
Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
Billions of real-world colors
Access billions of accurate real-world colors XR Triluminos Pro.
Powerful TV processing
XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Everything you stream. All on one screen
Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
Your favorite streaming apps in one place
Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
Effortlessly stream to your TV
Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
Movies included with BRAVIA TV
Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
Studio calibrated picture
Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
More immersive movie experience
Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
Crystal clear picture
Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
Blur-free action
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Cinematic sound
With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
Loud and clear dialog
Clearly hear dialog, even in loud action scenes, with Voice Zoom 3.
BRAVIA TV and BRAVIA Theater, the perfect pair
Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
Do it all with BRAVIA Connect app
Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
Perfect for PlayStation 5
Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
All your game settings in one place
Game Menu puts all your gaming picture settings and exclusive assist features in one place.
HDMI 2.1 features
Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
Beautifully designed
Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
Compatible with BRAVIA Cam
BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
All your Eco settings in one place
Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
What's Included
Television
Table-top stand
AC power cord
Voice remote
Batteries
Quick Setup guide
Operating instructions
Warranty
Energy Ratings
Search
Q: QuestionDoes this Sony TV support Dolby Atmos?(1 answer)
A: AnswerYes, this Sony TV supports Dolby Atmos to provide a more immersive movie experience.This question and answer was generated by AI based on customer and product data.Q: QuestionWhat is the screen size of this Sony TV?(1 answer)
A: AnswerThis Sony TV has a screen size of 76.7 inches.This question and answer was generated by AI based on customer and product data.Q: QuestionWhat kind of speakers does this Sony TV have?(1 answer)
A: AnswerThis Sony TV has front firing speakers.This question and answer was generated by AI based on customer and product data.Q: QuestionHow many HDMI ports does this Sony TV have?(1 answer)
A: AnswerThis Sony TV is equipped with 4 HDMI ports.This question and answer was generated by AI based on customer and product data.Q: QuestionWhat is the Google Assistant button used for on the Sony TV remote?(1 answer)
A: AnswerThe Google Assistant button on the remote, or with certain models, saying "Hey Google", allows you to ask your TV for information like sports scores, weather updates, or to control your smart home devices.This question and answer was generated by AI based on customer and product data.Q: QuestionCan I control this Sony TV with my smartphone?(1 answer)
A: AnswerYes, you can control this Sony TV with your smartphone using the BRAVIA Connect app.This question and answer was generated by AI based on customer and product data.Q: QuestionDoes this Sony TV come with a stand?(1 answer)
A: AnswerYes, this Sony TV comes with a stand.This question and answer was generated by AI based on customer and product data.Q: QuestionAre the tv speakers on the back of the unit?(2 answers)
A: AnswerHi there, Thank you for your question. The speakers are located in front and on the side of the TV. The BRAVIA 8 utilizes the Acoustic Surface Audio+. The two Actuators behind the screen vibrate and turn the entire screen into a speaker that delivers clear and immersive sound. See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail. Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home. -RalphAnswered by SonyListens
Reviews
Rating 4.7 out of 5 stars with 301 reviews
4.7Rating by feature
- 4.9Picture Quality
Rating 4.9 out of 5 stars
- 4.5Sound Quality
Rating 4.5 out of 5 stars
- 4.7Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers find value in the Sony 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV's exceptional picture quality, with OLED technology providing deep blacks and infinite contrast. They appreciate the user-friendly Google TV platform and the overall smart features. While some customers wish for improved brightness, many are pleased with the price-to-quality ratio and consider it a worthwhile investment.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Rated 5 out of 5 stars
Excellent tv with great perks!
I couple years ago I bought an 86 inch LG LED for my den. It’s an excellent tv with great brightness but the blooming effect and cloudy blacks would irritate me and I regreted not getting an OLED but the cost for the size I wanted was prohibitive. I bought a ps5 pro and wanted to replace my bedroom tv where I’ve been gaming more due to an injury. I am beyond impressed with this Sony OLED!! True black is just so beautiful lol. Watching fire works or any scene where something is bright and the bulk of the screen is dark is amazing! Like light sabers look so good. The only downside is brightness. It’s still plenty bright but my LG looks a touch better on purely very colorful bright scenes like a green tropical jungle but the Sony destroys it with a scene of a city at night and the insane sharpness of the buildings with some windows lit and some off and cars and street lights. The Sony is very easy to change setting to bright scenes it’s just two button pushes. If you have the cash to pay 2k more for the next model up I’d say give it a strong look. If you dont you will still LOVE this tv like i do. If I had to give up one I’d give up my LG even though it’s bigger. Beside the picture there’s a ton of other benefits where Sony destroyed my LG. Having google tv as the operating system is vastly superior to the webos of my LG. Normally I use Amazon fire cube with two echo shows for my sound system. The echo show is pretty impressive just fyi. Using the earc hdmi I could output to my show speakers but sometimes it got wonky. I was a bit more impressed with how google integrated my tv watching. It displays what I’ve watched across multiple streaming services and linked to my movies anywhere account. I’ve stopped using my fire tv cube. I had liked the cube because I could run my xfinity cable through it as well but the Sony tv controls my cable better than the fire cube. I’m impressed with how it controls my other equipment. I decided to go all in on Sony and bought the Sony quad speaker system (amazing!but probably overpriced. Also works with the tv to make it a center channel ), I have a ps5, Sony 4K Blu-ray player (you get better picture than streaming) and Sony wh1000xm5 headset. It’s insane how well these all work together so smoothly. I can use my primary tv remote to easily control everything with no setup needed including videos on my ps5. You can have audio out to both the tv and the headset in case on person needs it louder. If you take your headset off it pauses your show. When playing video games it knows and gives you special gaming options for picture control and other neat features. Tbh some of the hype about the gaming options and "knowing what your watching to make better picture" is a little meh but my lg had similar claims that were also hype. However you’ll easily pick you’re preferred mode it’s stupid easy to change. It does however know if your watching Dolby vision and give you real different options that are impactful. It doesn’t have hdr10 for some reason which is a bummer but the pros out weigh the con. Other con is only 2 hdmi 2.1 ports but they have the cool gaming features which you have to turn on in the setting but the other 2 hdmi ports still give you Dolby vision etc so only needed for gaming. If you get the Sony quad you get an extra hdmi 2.1 for your ps5. I have both ps5 and xbox X. I love seeing in the settings that I get the full advantage of ever benefit. I believe the ps5 on this Sony dosent do the 1444 or whatever that is but I’ve also heard it does so if that’s important to you look into more. Spider-Man 2 on this tv with the pro looks stupid good!!! Another cool thing is the tv feet have 4 different placements. narrow and wide with 2 different height settings you’d be surprised how nice that is. Makes it easy to slide things like a soundbar or dvd player under the tv. The remote control is kinda ugly with some odd button placements and no back light but it has lots of good options and controls my equipment including cable box well. Ive had Samsung, tcl, and lg but I think moving forward im going Sony very impressed
Posted by Barkin
Rated 5 out of 5 stars
Stunning Picture Quality and Immersive Experience
I recently purchased the Sony 77-inch TV, and it has completely transformed my viewing experience. The picture quality is absolutely stunning, with vibrant colors, deep blacks, and incredible clarity that makes every scene come alive. The OLED display truly delivers an unmatched cinematic experience. The size is perfect for a home theater setup, and the Dolby Vision and HDR support make movies and shows look spectacular. Gaming on this TV is next-level, with smooth performance and vivid graphics thanks to the high refresh rate and HDMI 2.1 compatibility. The sound quality is also impressive, and the built-in features like Google TV integration and voice control make it incredibly easy to use. Setup was simple, and the sleek, minimal design adds a touch of elegance to my living room. If you're looking for a premium large-screen TV with exceptional quality, the Sony 77-inch is worth every penny. Highly recommended!
Posted by Sashi
Rated 5 out of 5 stars
Excellent sound quality
I waited and purchased the product, i was fully satisfied, I likes the picture quality and sound especially thats out of the box. Only bit compromise on brightness but i do know of oled. That's okay .. i will recommend the product
Posted by Srini